In B2B marketing, demand generation is just the starting point. While generating leads and attracting potential buyers is essential, the real challenge lies in driving revenue and building long-term brand... Read More
Author: Abhibaj
As a marketing leader passionate about gender equity, I’ve always sought ways to use my platform to amplify important conversations and inspire collective action. Writing this article has been a... Read More
Charline Fahed, a seasoned marketing leader, brings 14 years of experience in marketing, media sales, and journalism. She shares insights on navigating GTM challenges in the META region, aligning marketing... Read More
B2B brand strategy goes beyond just logos and slogans—it’s about building trust, credibility, and a strong market presence. In an increasingly competitive landscape, standing out requires more than just a... Read More
Nancy Harlan, a marketing leader with deep expertise in ABM and customer-centric strategies, shares her journey from sales to leading high-impact marketing programs. She discusses the power of cross-functional collaboration,... Read More
Shvetha Raghunath, Director of Marketing at Infor India Pvt Ltd, reflects on her transition from technology pre-sales and business development to leading strategic marketing efforts. With over 20 years of... Read More